About our Organization

Partnership Marketing is a phrase used to mean many things. Partnership Marketing, as practiced by GFS, has its roots in Co-operative advertising. Co-op advertising was designed as a tactical tool with which a retailer and manufacturer shared the cost of promoting a product to increase sales of that product at the retailer’s location.

Over the years the concept has undergone many changes brought about primarily by the expansion of chain retailers. The soundness of the concept still remains.

Using the strength of marketing alliances with industry partners provides your organization the resources to get your message into new channels and venues.

As marketing and communication budgets are constantly squeezed, partnership marketing programs can enable your organization to reach your audience with more impact and frequency.

Past Accomplishments of GFS

	Created and led a partnership marketing network for Southam newspapers, which came to be recognized as an undisputed leader in both North America and the United Kingdom, winning over 100 industry awards. Measurable incremental revenues grew from zero to $12 million annually.
	Co-op Advertising Manager, The Gazette, Montreal, mandated to generate incremental ad revenues by developing partnership marketing opportunities. In the first year generated over $1.2 million in incremental revenue. Created several new, innovative products, including the first advertorial mass-impact feature for Hitachi. The efforts resulted in the newspaper garnering an unprecedented five, first-place awards from the Newspaper Co-op Network (NACON) in the U.S.A.
	Elected as first non-U.S. member of NACON’s board of directors and executive committee (first as Treasurer, then Vice President).
	Invited to be the first Canadian keynote speaker at The Newspaper Society’s annual United Kingdom conference in Stratford-Upon-Avon.
	Co-founded Marketing Support Management -- a marketing & sales company -- that focused on generating incremental "turnkey" advertising revenue for major media companies throughout North America.

A Partial List of Major Clients

Ontario Association of Medical Radiation Technologists
Ontario Society of Medical Technicians
Agriculture & Agri-Food Canada
Chicago Airport Authority
Petro-Canada
Chicago Ford Plant
Indianapolis School Board
Nature Conservancy of Canada
Cineplex Odeon
Alliance Atlantis
Canadian Pacific Railway
University of Alberta
Globe Foundation of Canada