Successful Examples

Regional Organ Bank of Illinois (ROBI)

The Opportunity:
Regional Organ Bank of Illinois (ROBI) had a desperate need to substantially increase awareness and supply of organ donations in the greater Chicago area. They had an extremely limited budget.

The Solution:
To generate far greater impact than their budget would allow, we recommended a newspaper solution.

The Result:
ROBI allocated all their available budget to the program, which would bought a maximum of two pages, and we sought out additional partner participation. The effort resulted in 500,000 copies of an 8-page feature being distributed through The Chicago Sun-Times newspaper.

University of Alberta

The Opportunity:
The University of Alberta was celebrating its 90th Anniversary with a series of alumni events over a 3 month period. Their objective was to profile the University and its activities within its marketplace. Once again, their budget was limited.

The Solution:
After gathering the required information we proposed a frequency program, which complemented their alumni activity.

The Result:
The program consisted of a series of monthly newspaper features in The Edmonton Journal, generating two double trucks and a single page feature.